Snap Shot of recent stats: 70% of all mobile searches result in action with 1 hour. (Mobile Marketer, 2012) 9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012). 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site. (Karim Temsamani at IABALM 2012, via IAB) This is a fantastic article of why businesses need to go mobile. In the case of this person, she...

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