Snap Shot of recent stats:

70% of all mobile searches result in action with 1 hour. (Mobile Marketer, 2012)
9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012).
61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site. (Karim Temsamani at IABALM 2012, via IAB)

This is a fantastic article of why businesses need to go mobile. In the case of this person, she illustrates, that if the business had a mobile website, they would have potentially earned more from this one sale, than the overall cost of “going mobile.

Just look at the stats above, if that does not convince you that the world if going mobile, I don’t know what else to tell you. Please I implore every business owner out there to really evaluate their advertising strategy, and make sure Mobile Web, or your site is mobile friendly. Note, please also realize, even if your site looks decent on a mobile device, if it was not built to react to a mobile device, you are not getting the proper attention you need to capitalize in a mobile world.

Review the article below, it is amazing how, this high priced ticket sale was lost just because their site was not mobile friendly.

http://www.v3im.com/2012/09/what-customers-want-from-mobile-websites-case-study/#axzz267jlhHCc

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